IABC-LI News

Brendan Stanton Advises IABC-LI Meeting on New Media

11/21/2011 3:03:11 PM

MELVILLE, N.Y., November 16, 2011—"The successful use of new media hinges on the understanding that content is no longer delivered to, but hunted by consumers,” said Brendan Stanton, former Suffolk County Executive Assistant for New Media and Communications, before a luncheon meeting of the Long Island chapter of the International Association of Business Communicators at the Hilton Long Island / Huntington Hotel.

"Beyond the obvious speed advantage provided by new media, communicators have more control than ever over their business or personal brand, and simultaneously that brand is at even greater risk,” he said in his talk, "Turning New Media into Traditional Media Coverage.”

Mr. Stanton went on to note that "it is very important to review what new media applications work for your business model and to develop a controlled presence within those media. Otherwise your competitors may beat you to it, or you will simply lose out on the opportunity to engage interested consumers you didn’t know were there.”

In his talk, Mr.Stanton went over how to use YouTube to garner coverage on the evening news, why it is so important to ‘get in the game’ on Twitter, what Picasa "can do for your online search results, and how to start your own Blog, become your own publisher, and the collective impact these actions will have on your Google rankings, more commonly referred to as Search Engine Optimization (SEO).”

However, he emphasized, communicators must regularly choose from among the various systems to achieve the coverage goals they are seeking, and that not every new media tool achieves every goal, anymore than a press release meets every need.

"In addition,” said Ann Middleman, chapter president, and principal of ADM Marketing & Research Consulting, "the immediacy of information on social media sites has significantly changed the approach many local news outlets use to gather story leads and develop coverage. This environment underscores the need for professionals to understand the most effective ways to reach each strategic audience.”

The luncheon was sponsored by St. Joseph’s College in Patchogue. Dedicated to providing a diverse population of students in the New York metropolitan area with an affordable, high-quality, value-oriented education rooted in the liberal arts tradition that supports provision for career preparation and enhancement since 1916, St. Joseph’s College offers the lowest tuition on Long Island for a private institution and one of the lowest in the entire metropolitan area.

Mr. Stanton spoke to the IABC-LI in his role as the former Suffolk County Executive Assistant for New Media and Communications. There, his primary role was to coordinate with the Executive and Communications team on how best to establish Suffolk County’s online presence, and in what ways new media could effectively communicate policy matters to the press and public.

Mr. Stanton recently joined Meltzer, Lippe, Goldstein & Breitstone, LLP, Long Island’s business law firm, where he serves as chief communications officer. Meltzer, Lippe, Goldstein & Breitstone, LLP is a cutting edge law firm combining the best features of small firms with top level talent from major metropolitan law firms and functions in a full range of practice areas.

Body Language Can Offer Real-Time Check on a Person’s Comments

11/10/2011 1:45:00 PM

MELVILLE, N.Y., October 19, 2011— "Body language can offer a real-time visual check on what a person is ’really’ saying,” Carol Schiro Greenwald, Ph.D. and president, MarketingPartners, told a luncheon meeting of the Long Island chapter of the International Association of Business Communicators, at the Hilton Long Island/Huntington Hotel, here today.

"We rely on our visual senses far more than the vocal or verbal aspects of communication, so it is important that all of a person’s demeanor be in synch. When the eyes are hard and the lips smile we sense the disconnect,” Greenwald said in her talk, "The Lips Say Yes and The Arms Say No.”

She added, "Body language cannot be interpreted in a vacuum. You need to take in what the whole body is saying and juxtapose it with the words and context in which the encounter occurs to have it add a valuable dimension to interpersonal behavior.”

"Communication is a multi-channel exercise,” said Ann Middleman, chapter president, and principal of ADM Marketing & Research Consulting. ”That is why professional communicators need to know about non-verbal expressions as well as written and oral.”

Social Media Key Part of Crisis, Employee Communications

9/15/2011 8:49:09 AM

Social Media Key Part of Crisis, Employee Communications,

JetBlue’s Dervin Tells IABC-LI Meeting

MELVILLE, N.Y., September 14, 2011—Social media, such as Facebook and Twitter, are now important components of crisis and employee communications, Jenny Dervin, Vice President, Corporate Communications, JetBlue Airways (Nasdaq: JBLU), told a luncheon meeting of the Long Island chapter of the International Association of Business Communicators, at the Hilton Long Island/Huntington Hotel here today.

Outlining JetBlue’s use of social media in crisis communications, Ms. Dervin said, "Twitter, in particular, is our early warning system. Listening closely to what our customers are talking about, in real time, allows us the opportunity to respond quickly and effectively.”

The airline also routinely now uses social media to keep customers up-to-date during a crisis, such as during Hurricane Irene. As an example, Ms. Dervin explained, "We pushed alerts via Twitter and Facebook, but we also updated our blog with a more detailed explanation of what happens before, during and after a major event like Hurricane Irene. Just knowing what’s happening relieves a lot of stress.”

"It is so important for professional communicators to continue learning about new techniques in order to refresh their capabilities,” said Ann Middleman, chapter president, and principal of ADM Marketing & Research Consulting, today’s luncheon sponsor.

Business Communicators to Honor Peers at Awards Luncheon

5/25/2011 7:47:53 AM

Westbury, New York - The Long Island Chapter of the International Association of Business Communicators (IABC) is pleased to announce the winners of its 2011 ACHIEVEMENT AWARDS. This year’s winners will be honored on Wednesday, June 15^th at a special awards luncheon at the Viana Hotel and Spa in Westbury, New York.

Presented annually, the Achievement Awards recognize the region’s most talented communications professionals and students. Entrants undergo rigorous judging by seasoned communicators from the Long Island business community.

"This year’s winners have all added value to their businesses and communities by developing innovative communications strategies and contributing their talents,” says Ann Middleman, Long Island Chapter President. "Moreover, their passion and commitment to the communications field comes through in all of their work, covering new and traditional media. They set the bar high for all who work in this industry and all who aspire to succeed as professional communicators.”

This year’s award recipients include:

Kali Chan (Achievement in Communications): The Achievement in Communications Award recognizes professionals who enhance the communications profession and its public perception and who serve as role models for the profession.

As Director of Media Relations for Adelphi University, Kali has advanced Adelphi’s reputation through media placements and strong relationships with reporters. Under Kali’s leadership, Adelphi University joined with just 13 other colleges and universities nationwide in a partnership with Patch, an online community news resource. Patch provides communications students at Adelphi University and other colleges with the opportunity to gain multimedia journalism skills through hands-on reporting projects (such as news videos, blog posts, and digital photos) – all under deadline conditions for Patch.com’s seasoned editors.

In her spare time, Kali mentors communications students, helping to place them in highly competitive graduate programs and secure full time employment.

Jerry Alloca (Achievement in Digital Communications): - The Achievement in Digital Communications Award honors communications professionals who have enhanced the burgeoning field of digital communications.

Jerry is the Founder of CORE Interactive, an organization whose goal is to help local businesses and non-profits get the most out of their websites and online visibility. Jerry’s ability to develop strategic, interactive online marketing programs has helped countless businesses maximize the effectiveness of their websites using social media technology.

Jerry also teaches popular workshops on search engines and social media to business owners on Long Island and blogs about new developments in the field. His book, Connected Culture, The Art of Communicating With The Digital Generation, shows marketers how to embrace social media, text messaging, and Internet marketing.

Sharon Weston (Student Achievement in Communications): The Student Achievement in Communications Award acknowledges academic achievement in Marketing, Communications, Public Relations, Advertising, or Graphics (Commercial) and professional accomplishment.

An outstanding student at the SUNY College at Old Westbury (studying Media & Communications), Sharon has worked as a Reporter’s Assistant at News 12 Long Island and is currently a business Reporter and Editor for Ping Media.

Sharon also freelances for Newsday and The Catalyst, a SUNY College at Old Westbury publication, and has lent her voice to Old Westbury Web Radio to record audio versions of books for those in need.

Sharon does all of this while maintaining a 3.97 average.

Tracy Lobdell (Community Service): The Community Service Award recognizes distinguished community service by writers, graphic designers, photographers/videographers, public relations or advertising professionals.

Since 2007, Tracy has assumed or assisted with virtually every role involved in the production of Canstruction^® Long Island, an annual event where teams of architects, engineers, construction professionals compete to build colossal self-supporting structures made entirely of canned food (later donated to Long Island Cares, Inc.). As Committee Chair, she has increased the number of participating firms by 50%, resulting in a donation of over 143,000 cans of food to hungry Long Islanders.

This year, Tracy, whose "day job” is Marketing Coordinator for Lockwood, Kessler & Bartlett, Inc., a Syosset-based engineering firm, established an all-volunteer 501(c)3 non-profit organization to produce Canstruction^® and expanded participation to include teams from local colleges and universities offering programs in Architecture, Engineering, and/or Contracting, and teams from K-12 schools who are mentored by local architects and engineers.

Laura Hauser (Communicator of the Year):
Communicator of the Year is an award given to a Long Island Chapter member who has worked tirelessly to make IABC/LI a vibrant presence on the Long Island business scene.

Laura has been an active member of IABC/Long Island for over seven years. For the past two years she has served on its Board of Directors and has chaired its Communications Committee. This was Laura’s second stint on the Board, having served as its Treasurer previously. Laura has also actively served on IABC’s Awards Committee.

As Director of Marketing at Moritt Hock & Hamroff LLP, Laura, an experienced integrator of law firm marketing, oversees the firm’s day-to-day marketing, public relations, and business development activities. Through her leadership, Laura has successfully initiated a firm wide re-branding campaign for her firm which included the creation of a new logo, tagline, website, brochures and advertising collateral, all of which has been instrumental in increasing the firm’s overall name recognition in both the Long Island and New York City business communities.

In addition to her professional endeavors, Laura is also a published author and speaker on various topics related to law firm marketing and public relations.

You're Invited to the Party

4/28/2011 12:15:40 PM

Think of ethnic marketing as an engraved invitation. We'd all be much more likely to attend an event if invited personally, by someone who knows us and speaks our language, than to respond favorably to, say, a poster in the elevator. Come one, come all! The all-purpose outreach may be sincere, but it is likely to fall flat as a way to pack the room. Thus was the essential message last night at the chapter's May presentation, What You Need to Know About Multi-Cultural Marketing. An excellent panel of multicultural marketing experts conducted a fascinating discussion about why ethnically tailored campaigns are so critical to marketing in a multicultural society, including a litany of examples of where ethnic campaigns made the difference between marketing success and failure. Lively interaction between the panel and the audience underscored the bottom line: good marketing means delivering the right messages in the right way to the right people at the right time. And that means marketers who take a universal approach to connecting with highly segmented audiences do so at their own peril.

Successful Negotiation Workshop a Win-Win for LI Chapter

3/17/2011 10:59:30 AM

Everybody was a winner last night at Linda Berke's workshop on successful negotiation. Chapter members and guests learned how to identify their natural negotiating styles and participated in exercises to learn the skills for achieving win-win outcomes every time.

Linda, President of Taylor Performance Solutions, engaged everyone in determining their negotiating profiles, and it will come as no surprise to chapter regulars that the majority of us turned out to be collaborators. (But one member, who had to leave early, admitted to being en route to pick up an accommodator at the LIRR.)

Those who did not make the workshop last night be forewarned: prepare to roll up your sleeves the next time you encounter one of the participants across the negotiating table!

Marketing Nirvana

3/8/2011 2:22:46 PM

SEO/SEM, social media networking, online display and email marketing are now so well established that they are already considered traditional channels. Taking their place on the marketing trajectory is mobile messaging, the most powerful tool ever available, because it enables marketers to reach the elusive Holy Grail: individual audiences of one. That was the startling news from Frank Dinolfo, Director of Digital Services, and Robert O’Regan, Media Director, at Harrison Leifer DiMarco. In a lively interactive presentation to the chapter on February 15, Frank and Rob demonstrated how information overload is driving a shift to mobile marketing, and how mobile strategies employing QR (quick response) codes, text messaging, geo-targeting and video are creating the ultimate marketing nirvana.

Frank and Rob's presentation

Photo Gallery

Meteor Hits IABC-LI January Meeting

1/24/2011 11:57:30 AM

Our programs at IABC-LI just keep getting better and better (if we do say so, ourselves). On January 19, a meteor struck the ballroom of The Viana Hotel & Spa (our new meeting venue) as Brian Reich, managing director of little m media and co-author of Media Rules! Mastering Today's Technology to Connect with and Keep Your Audience, put the digital onslaught in clear perspective for us. "EVERYTHING IS CHANGING," he assured us (in big, capital letters), and professional communicators are in a perfect positon to lead the change-charge in our respective organizations.

Mobile applications, entertainment on demand, instant connection and 24/7/365 social networking have exploded the traditional media world. Our mission and our opportunity is to help our companies/organizations/clients take advantage of the new world order to deliver meaningful content that others want. Brian, who consults with The Learning Channel (among other giants), advises that our challenge is to "get out of our own heads" and out into the world that others occupy, to find the drivers that will make audiences sit up and take notice.

To wit:
(1) Deliver timely, relevant, compelling information.
(2) Deliver experiences that people will remember.
(3) Deliver content that people will use and value.

Copy of Brian's presentation

Photo Gallery

Melissa Cornick Embraces Citizen Journalism as Fifth Estate

10/22/2010 9:34:00 AM

(Photo Gallery)

Members and communicators gathered to hear award-winning network news television producer Melissa Cornick at this month’s IABC-LI meeting, where she expressed her view on how social media is causing an end to traditional print journalism as the fourth estate and cultivating a future for citizen journalism as the fifth.

Cornick addressed how the presence of social media has changed essentially everything in the communications industry. It has created a completely new channel for information to be shared and grants regular people more control than ever over their relationships with the media and the brands they choose to embrace. Cornick’s take-away message was that social media has brought with it a new era of journalism placing the job of reporting news in the public’s hands, and it remains our responsibility, as business communicators, to address this growing medium as a legitimate information platform.

While marketers are using social media as a way to better capture the attention of individual demographic segments, through tools such as Consumer Intelligence, Cornick’s attention is elsewhere. She works to develop new pathways for people to participate in digital platforms, giving them the chance to report individual, untold stories the media tend to avoid, such as micro-local issues within a community.

Surpassing print journalists as the only ones with the power to report news, and embracing a future where all people have a place in the virtual world of citizen journalism, Cornick explained, is where social media is taking us.

Cornick’s website can be accessed at: http://www.oneifbylandbuckscounty.com.

We're Off and Running

9/17/2010 7:55:51 AM

The chapter's new program year is off to an excellent start! If you missed our kick-off event this Wednesday, you missed a really good one. Jon Willard, an expert in using internal communications to shift organizational culture and drive profitable business outcomes, thoroughly engaged the room with examples from his work with JetBlue, Harrah's, and other great brands. If we all didn't need to get back to work, we might still be there with our sleeves rolled up and the Q&A in full swing! For more about Jon's presentation, including his PowerPoint and our photo gallery, go here.

It’s Worldwide Membership Month

9/1/2010 1:53:01 PM

It’s never the price. It’s always the value. In September, IABC International is offering even more value by waiving the standard $40 application fee… for brand new members or for those whose memberships have lapsed and wish to rejoin.

To pique your interest, IABC is hosting an open house of the (usually) members-only parts of the Web site this month. During September, the public will have free access to:

Discovery, IABC’s new enhanced-search content archives. You can gain access to Communication World magazine, CW Bulletin, and select Research Foundation reports, along with searchable Knowledge Center manuals (an $1800 value if purchased in hard copy).
MyComm, IABC’s online communication planning tool.
Read access to MemberSpeak and IABC Buzz, IABC’s online bulletin boards.
The Job Centre (no explanation needed!).

In this economy, everyone is looking for a bargain... surely this qualifies. If you have been a member in the past, find out why you should rejoin, and if you’ve been thinking about it, learn why you should take the leap. Even if you’re currently a member, log on and check out the incredible resources available to you from IABC.

Sign up now. The offer is available only during the month of September, so don’t delay. If you are currently a member, just go to the Web site, enter your member ID (from your membership card) and password. If you do not currently have a password, click on the arrow to the right of that box and register.

It will take less than a minute, but will yield a career’s worth of benefit.

Become a fan of IABC-LI!

9/1/2010 1:19:00 PM

Give us the thumbs up! "Like" us on Facebook and receive automatic reminders about our events... and participate in discussions, too. Look for us on LinkedIn and Twitter, as well.

Member Benefit Showcase

9/1/2010 1:07:56 PM

IABC-LI is part of an international association of about 16,000 professionals in 100 countries. One of the great things about this is the ability to find people in other places from whom you can learn and share.

To connect with other IABC members worldwide, use MemberSearch, the online directory of IABC members. This easy-to-use e-directory of IABC members allows you to search by numerous parameters (e.g., industry, job function, geography), and contact those members directly for advice, mentoring, new ideas, fresh insights and problem-solving.

MemberSearch is easy to use. Simply:

Go to http://www.iabc.com
Click on Members Only.
Enter your Member ID and password. (If you are not currently registered, do so!) Click on Login.
Click on Search for Members in the left-hand column.
Choose a Quick or an Advanced search by clicking on the tab you prefer. Advanced search allows you to search on multiple parameters.
Select the criteria on which you want to search.
Click Submit Criteria.

You will be presented with a list of members that meets your search criteria, as well as their contact information.

I tried this in planning a trip to Eastern Europe next month, and I have arranged to meet a couple of IABC members in Warsaw...how cool is that?!

Fall Web Seminars from IABC

9/1/2010 9:31:10 AM

Sharp Thinking From Smart People.

Access new learning, interactive discussions and the latest in creative action when you register for any of IABC's Fall Conferences... the most credible resources for your professional success. Register at www.iabc.com/education/conferences.htm.

PDF (high)

International IABC President visits Long Island

7/29/2010 4:43:48 PM

International IABC President Julie Freeman was the feature presenter at our monthly chapter meeting on May 19. Her astute discussion of contemporary communications leadership hit on some key points for communicators of all stripes. Julie pointed out that the proliferation of communications tools, from cell phones to Facebook, have changed the old “command & control” model of leadership into one of “listen & learn.” The mandate for companies is to build trust in their brands by participating in the conversation with key stakeholders. According to Julie, companies and organizations are also compelled to enable employees to develop a “clear line of sight” from their individual jobs to the corporate mission, through opportunities to engage with senior management.

Attendees made great use of the ensuing discussion period, and all indicators suggest that Long Island communicators are ahead of the curve on putting Julie’s wise advice into action!

Call for Presentations for 2011

7/29/2010 4:43:27 PM

If you are a qualified presenter with new, informative and interactive content to share with professional business communicators, IABC invites you to participate in the Call for Presentations for 2011 conferences. Applications are due July 30. For application guidelines, visit http://www.iabc.com/education/cfp.

Dawn Lego entertains and informs at April IABC Meeting

7/29/2010 4:42:38 PM

Dawn Lego of the Lenskold Group spoke about how to improve marketing performance with better ROI measurements at the April IABC-LI meeting in Melville, NY. There has been steady pressure on marketers to measure ROI and become more accountable. But more and more marketing executives are taking action and proactively turning marketing ROI into an opportunity to build credibility and gain a competitive advantage. Dawn's presentation highlighted the critical success factors necessary to create and apply better measurements, financial analyses, and ROI planning tools. There were thoughtful conversations concerning how ROI insights can drive strategic and tactical decisions to continuously improve marketing performance. Additionally. the interactive discussion allowed participants to gain insight into the challenges and barriers they face.

Working Words

7/29/2010 4:39:46 PM

Good Writing & Editing: Are They Dying Arts?

And, Should We Care?

The answer to both questions: "YES!"

Like us, you may be dismayed by the growing quantity of poor writing that bombards us. We see it everywhere, in publications, Web sites, newspapers and corporate materials — writing that is not just full of grammatical mistakes and misused words, but is also poorly thought-out, unclear and contains downright confusing language.

Here's an example from a recent annual report that scores high on the cringe-meter:

The company is maniacally focused on ensuring that all of its software meets stringent benchmarks and product criteria for best-in-class ease of use, simple installation and overall ease of ownership to ensure that mission-critical networks are safeguarded and protected not only by redundancy but also by the most innovative technology available today.

Here's an example from the world of education:

Our school's cross-graded, individualized learning program is to enhance the concept of an open-ended learning structure with emphasis on a continuum of academically enriched learning using the identified intellectually gifted child as the agent of his own learning. Major emphasis is on cross-graded, multi-ethnic learning with the main objective being to learn respect for the uniqueness of a person.

Try rewriting these gems. To see how we would do it, check the end of this column.

Writing like this might be laughable, but poor communication — written, oral and on the Web — is pretty serious business. In health care, it's been estimated that 44,000 patients die each year from human errors made during hospital stays — mainly due to miscommunication of some sort. In aviation, crashes have been attributed to poor communications, and we could go on and on.

Perhaps the communications you create are not that critical, but they are vital to the health of your organization, whether you produce annual reports, promotional materials, newsletters, press releases, or even letters, memos and e-mail messages. If your newsletter tells readers that "the suit wreaks of desperation," or that "the procedure is minimally evasive," will your audience understand the message? What will readers make of the information that "the insurgence of technology has dramatically affected our communities"? (As Dave Barry would say, we're not making this up. These are published examples.)

Here are some theories on why the quality of written communications is deteriorating.

Time: Most organizational communicators are extremely challenged by multiple roles, conflicting priorities and the need to field emergencies. At the same time, resources and staff have dwindled.

Value: Management rarely appreciates the time-consuming nature of publication work and often appears not to value quality writing. Verbal and PR skills are often more highly regarded.

Multi-roles: These days, communication jobs demand skills like graphic design, Web site management and relationship building. Good writing may be taken for granted, but it's seldom a priority in hiring or evaluating performance.

High aspirations: We've learned that to gain a place at the management table, we must be seen as strategists. Nitty-gritty technical work — like writing and producing publications — should be under-the-table, invisible functions. There's a lot of truth in this. But one of the results when there are only chiefs or aspiring chiefs is … poor writing. So why does it matter?

Actually, we think the stakes are very high. Poorly written communications risk our organization's or our client's image and credibility. It means we fail to effectively explain our products, values and messages, and to communicate our point of view in adverse circumstances. We may lose the competitive advantage and opportunities to connect with customers and staff.

We also sacrifice business efficiency. It's been estimated that 70 percent of workplace errors are due to miscommunication, both written and spoken. In any economy — booming or lagging — that translates to a loss in the bottom line.

These results apply personally as well. When we supply ineffective writing and muddy wording, we damage our own professional image. An absence of complaints, by the way, doesn't justify these insufficiencies. Most people don't notice the quality of the writing they see; they simply react positively, negatively or not at all. They may not read the piece, or may skim it; they may fail to understand the message, or find it unpersuasive.

What to do?

If you're confident that your company's communications are clear and compelling, terrific! But if you agree that some of the materials your department or organization produces could be better, here are a few suggestions. Admittedly, ideas can be easy to propose but difficult to implement, and we don't claim to offer a quick fix. Take a stand. Decide that yes, good writing is essential to your company's mission.

Look at the whole picture. Agree that it's worth monitoring not only your department's output, but also the major communications produced by other parts of the company.

Evaluate. Review your department's processes and staff. Do you have skilled writers and editors on hand? Do they have the time to do first-rate work? Is there a clear standard for good writing and editing, and high value attached to it? Have you created a style guide and insisted that it be used?

Consider alternatives. If the realistic answers after evaluation are "no," you should consider alternatives. If the staff is short-handed or you're a one-person band, it's probably true that your limited time may best be devoted to tactics, relationship building and the like. But consider supplementing your resources by using freelance writers and/or editors.

Spread the word. Yes, literally: Train people in your organization, from secretaries to managers, to write more effectively through ongoing workshops or one-shot sessions. You can give these yourself, promoting the perception of your professionalism, or hire a good presenter whom you personally introduce, so as to maintain ownership. Just be diplomatic when suggesting people need help with their writing!

Demonstrate value. Look for opportunities to demonstrate the value of powerful communication. For example, analyze how well a major project worked in a bottom-line sense, and figure out ways to make this known to the people who count. Talk about the value of strong writing when you promote your department's services, so you can begin reframing the way it is regarded.

Offer support. Consider offering a support service for other departments, like sales or marketing. You may already be doing this for major communication projects. But your office could assist with sample letters for important use or other day-to-day writing challenges. This will showcase your expertise, demonstrate the impact that good persuasive writing can have and upgrade materials that may have a significant impact on customers or the community. By now, you've thrown up your hands and screamed, "But there's no budget for any of this! These ideas would put a terrible strain on my super-stressed office!"

Our answer: When you've made your case to the higher-ups, and when your product is in demand and you can show real bottom-line business results, you may be amazed at the way additional resources can magically come your way.

Here's a rewritten version of Example 1:

By using the most innovative technology available today, we can assure you that our software meets stringent standards to protect your critical business networks. We've also designed our product so that it's easy for you to install, use and maintain.

About Example 2:

This has been in our bad-sample file for a few years, and we still don't have the least idea of what it means. Therefore, we can't rewrite it, but if you can, send us your version and we'll share it with our readers.

Natalie Canavor is a business writer, author and workshop presenter who teaches writing-for-results. She has been a journalist, national magazine editor and communications department director.

Claire Meirowitz is an editor, writer, proofreader, fact-checker and project manager with a background in publishing and university public relations.

Each is also an IABC-LI “Communicator of the Year,” and both are two-term past presidents and former board members of IABC-LI.

Together, they own and operate C&M Business Writing Services (http://c-mbizwriting.com/), which creates publications, e-media content and training programs.

Their new book, The Truth About the New Rules of Business Writing http://www.businesswriting2win.com, was recently published by Pearson/Financial Times Press and is available at Amazon, Borders, Barnes&Noble and more (http://tiny.cc/2OQNr).

Reach Natalie at natalie@c-mbizwriting.com. Reach Claire at claire-m@att.net.

Morton's Makes the Most of Social Media

7/29/2010 4:25:08 PM

The IABC Long Island chapter has conducted many monthly meetings on the topic of Social Media and it's becoming such an important part of the business model for all of us. Most recently, IABC Long Island hosted a luncheon at Morton's The Steakhouse in November 2009 featuring Social Media industry leader Juliette Powell, and below is an article on how Morton's is using Social Media to help build their business and to extend their outreach to more brand ambassadors, being part of the conversation through their efforts on Social Networking sites.

Article from: http://www.chainleader.com

Interactive Presentations at IABC-LI

7/29/2010 4:17:13 PM

2010 has been a tremendous year thus far for IABC Long Island. Exceptional guest speakers Deborah Thomas and Carol Schiro Greenwald informed and entertained on relevant topics for professional communicators, interactive games and the role of emotions in decision making, respectively. Each event was a unique and fun experience that left a lasting impression on everyone in attendance.

At the January event, sponsored by St. Joseph's College, Deborah Thomas, CEO & President of SillyMonkey LLC, came prepared with a multitude of creative ideas and games geared towards enhancing communication in the corporate world. Luncheon visitors became participants, and Carol provided everyone with innovative ideas to take back to their office.

In February, IABC-LI returned to Blackstone Steakhouse once again for yet another exciting presentaion. Carol Schiro Greenwald Ph.D., Principal of MarketingPartners, explored some of the emotional connections that influence seemingly rational workplace actions and how they can influence personal career growth. This sensational event was generously sponsored by ADM Marketing & Consulting.

IABC-LI prides itself in hosting events that go beyond the traditional meeting, encouraging attendees to get involved in the discussion with out-of-the-box speakers.