IABC-LI News

Business Communicators to Honor Peers At Awards Luncheon

5/18/2012 2:52:13 PM

Westbury, N.Y. – May 21, 2012 - The Long Island Chapter of the International Association of Business Communicators (IABC) is pleased to announce the winners of its 2012 ACHIEVEMENT AWARDS. This year’s winners will be honored Wednesday, June 13th, at a special awards luncheon at the Crest Hollow Country Club, Woodbury, N.Y. The event will feature keynote speaker Adrian Cropley, ABC and Chair of the International Executive Board of IABC, and Principal of Cropley Communications in Melbourne, Australia.

The annual Achievement Awards recognize the region’s most talented communications professionals and students. Entrants undergo rigorous judging by seasoned communicators from the Long Island business community.

"We had a highly qualified pool of nominees this year, and the judges were faced with the difficult task of selecting the honorees. Our 2012 winners truly represent Long Island communicators at their best,” said Awards Committee Chair Sheila Ziegler, Bradley Marketing Group/Safeguard.

The 2012 award recipients are:

· Valerie Zurblis, Director of Marketing and Public Relations, Nassau County Bar Association - Achievement in Communications

The Achievement in Communications Award recognizes professionals who enhance the communications profession and its public perception and who serve as role models for the profession.

Zurblis is one of the region’s most accomplished business developers, reputation managers and media relations experts, and has helped many Long Island’s business professionals increase their public profiles and grow their organizations.

As the director of marketing and public relations at the Nassau County Bar Association, Zurblis’ comprehensive public relations campaigns have resulted in local, state and national recognition to the largest suburban bar in the country, primarily through the Bar’s unique Mortgage Foreclosure Pro Bono Project, which provides free legal advice to homeowners facing foreclosure, and for BOLD (Bridge Over Language Divides), which incorporates foreign languages in all Bar Association services.

Hilary JM Topper, MPA, Founder, HJMT Communications - Achievement in Digital Communications

The Achievement in Digital Communications Award honors communications professionals who have enhanced the burgeoning field of digital communications.

Topper is the founder of HJMT COMMUNICATIONS, LLC, the public relations, social media, event planning and graphic design agency. In 2007, she launched a new media division within her agency, making her one of the early adopters of social media and has as a result, helped her firm grow substantially in the past five years.

In August 2009, Hilary published Everything You Ever Wanted to Know About Social Media, but Were Afraid to Ask. Building Your Business Using Consumer Generated Media. In 2010, she founded the Long Island chapter of the Social Media Club, which currently hosts the largest membership of bloggers, reporters and social media enthusiasts on Long Island.

· Ellen Christie, Principal Owner, E.C. Public Relations – Community Service

The Community Service Award recognizes distinguished community service by writers, graphic designers, photographers/videographers, public relations or advertising professionals.

Christie is the principal owner of E.C. Public Relations, which creates strategic marketing communications programs, web content, and crisis management tools for corporations and nonprofits of all sizes. Her background includes newspaper writing, public relations agency work for celebrity sporting events and consumer goods, and a diverse career at the NYC headquarters of Girl Scouts of the USA. There she managed national branding campaigns, funded STEM initiative marketing, celebrity partnership programs, sensitive issues management, and the launch of e-ventures and conferences.

Ann D. Middleman, Principal, ADM Marketing & Research Consulting – Communicator of the Year

The Communicator of the Year Award honors a member for outstanding service to the association, coupled with distinguished achievement in the communications profession.

Ann is the Principal of ADM Marketing & Research Consulting, a market research practice which she opened in 2002, after a career spanning more than 25 years. Her practice is dedicated to helping companies in a wide variety of industries become knowledge-driven, rather than assumption-driven, through the use of surveys, focus groups, in-depth interviews and secondary research.

Middleman publishes a monthly newsletter, "News From The Top Floor,” and has been a featured speaker at IABC/LI, SMPS-Long Island, and at last year’s IABC Heritage Region Conference in Detroit.

She has been a member of IABC/LI for seven years, initially serving on the Awards Committee. In 2007 she was asked to join the Board of Directors, and subsequently held the positions of Vice President and President. She has attended two Heritage Region Conferences and the Leadership Institute in 2011.

Two Companies Offer Glimpse Into Design, Content of Corporate Intranet Sites at IABC/LI Panel

5/18/2012 2:49:07 PM

MELVILLE, N.Y., May 16, 2012 — A strong, well-designed corporate intranet is an essential part of any company’s internal communications plan, a panel of internal communications authorities today told a luncheon meeting of the Long Island chapter of the International Association of Business Communicators at the FOUR Food Studio.

The program, "A Look at Corporate Intranets,” gave attendees an opportunity to see popular pages from the corporate intranets of two companies: AMC Networks Inc, and CA Technologies, Inc.

The panel was made up of: Jennifer Grasso, director, internal communications, AMC Networks; Tim Penn, advisor, employee communications, CA Technologies; and, Douglas Wald, senior director, online marketing at CA Technologies.

The panelists detailed how popular features and functionality inform employees, enable self-service transactions, foster two-way communication, make employees more productive, and add to the bottom line. They also shared best practices for knowledge sharing, collaboration and effective internal communication.

"It’s important that communicators within their respective organizations concentrate on developing effective internal communications as much as they do on their external communications. Those programs are necessary to ensure the company’s employees, a key strategic audience, don’t receive poorly delivered corporate messages or misinformation that can have serious consequences for its brand,” said Ann Middleman, chapter president, and principal of ADM Marketing & Research Consulting.

The meeting was sponsored by Cablevision and PR Newswire.

Developing Direct Correlation Between Communications-Dollars Spent and Business Results Essential, Sinickas Tells IABC/LI

5/18/2012 2:46:02 PM

MELVILLE, N.Y., April 18, 2012 — "Developing a direct correlation between dollars spent on communications and the business outcome in revenue is essential to winning support of senior corporate management in the current environment,” Angela Sinickas, president, Sinickas Communications, Lake Forest, California, said today at a luncheon meeting of the Long Island chapter of the International Association of Business Communicators at the FOUR Food Studio.

During the session, Ms. Sinickas explained how to collect data for return on investment (ROI) calculations by tracking changes in audience behaviors before and after communication, and how to use an ROI worksheet to calculate the return on communications campaigns and communications channels, such as print, electronic and others.

Ms.Sinickas said, "The key element is how to isolate the impact of the communication from all the other factors to know how much credit to take. Three typical ways to do this are to track spikes in behavior changes that occur on the dates of key communications, to track differences in outcomes among groups who were and weren’t exposed to a particular type of communication, and to ask people who changed their behavior how much different factors influenced their decisions. For situations where behavior changes, or purchases of big-ticket products or services, are a longer-term decision, these impacts need to be tracked for moving people from stage to stage of the process – from becoming a lead to finally signing a contract.”

"Measuring the effectiveness of communications programs with general observations is no longer acceptable in today’s ‘show-it-to-me-in-the-bottom-line’ environment,” said Ann Middleman, chapter president, and principal of ADM Marketing & Research Consulting. "Senior corporate management needs specific data for general oversight as well as to be responsive to the board of directors and shareholders.”

Today’s luncheon was sponsored by Austin & Williams and PR Newswire.

Building Deep Relationships for Long-Term Business Development Requires Genuine Dialogue, Thomson Emphasizes at IABC/LI Meeting

5/18/2012 2:43:49 PM

MELVILLE, N.Y., March 21, 2012 — "Building deep relationships for long-term business development requires not just selling but listening. So many of us focus on ‘pitching’ our services, rather than listening to what our colleagues really need. A good introduction should be interesting and genuine as opposed to throwing out a canned verbal resume,” Saskia Montiero Thomson, Director of Marketing at Vishnick McGovern Milizo LLP, said today at a luncheon meeting of the Long Island chapter of the International Association of Business Communicators at the Hilton Long Island/Huntington Hotel.

In addition to her role as marketing director at Vishnick McGovern Milizio, Ms. Thomson, is also a founder of Professional Peers Connect LLC, a professional development and coaching firm. In her talk, Ms. Thomson also covered best practices for networking and nurturing relationships.

"Many people believe that networking is the same as business development, but it is not” said Ann Middleman, chapter president, and principal of ADM Marketing & Research Consulting. "Ms. Thomson has shown us, today, the difference between the two, and why networking is so important,” she continued.

Today’s luncheon was sponsored by Vishnick McGovern Milizio.

How To Build Customized Digital Marketing Plans Outlined by Jerry Allocca at IABC/LI Workshop

5/18/2012 2:39:55 PM

Garden City, N.Y., February 17, 2012 — Members of the Long Island chapter of the International Association of Business Communicators participated here today in a hands-on workshop, designed by Jerry Allocca, an internet authority, to build customized digital marketing plans which can be launched immediately.

Mr. Allocca told the group he designed the workshop to answer the regularly asked question, "How do I link all my digital media together to build an integrated digital marketing campaign?”

The one-hour workshop took participants through the key steps required to build an effective plan. Mr. Allocca explained the four key ingredients to success are: determining the strategic audience and outlining achievable goals; determining which digital tools best support the corporate goals, and how to seamlessly combine websites, email, mobile, search engines and social media to maximize results; understanding which digital platforms to use and how to use them; and tracking performance and return on investment.

Ann Middleman, president of IABC-LI, noted, "It’s clear there is great interest in leveraging digital marketing, and Jerry’s workshop and extensive knowledge helped us to better understand and effectively employ digital marketing techniques.”

The event was sponsored by Moritt Hock & Hamroff LLP, Garden City, a leading law firm with over 50 years of experience. With four offices in the State of New York and one in Washington D.C., the firm offers a variety of legal services offered by highly experienced attorneys with outstanding credentials.

Customers On Social Media Sites Talk About Your Business Whether You Are In It Or Not, Busse Tells IABC/LI Meeting

5/18/2012 2:36:13 PM

MELVILLE, N.Y., January 18, 2012 — "Your customers are on social media sites talking about you and your business; the conversation is happening whether you are in it or not”, Randi Busse, President of Workforce Development Group, said today at a luncheon meeting of the Long Island chapter of the International Association of Business Communicators at the Hilton Long Island / Huntington Hotel.

"The stories your customers are telling are based on the experiences you are providing them. If you want them to tell better stories, you have to provide them with better experiences,” she told the meeting in her talk entitled, "The Intersection of Social Media and Customer Service.”

Moreover, what used to be "word of mouth” has now become "word of mouse,” she said. "Customers are letting their fingers do the talking when it comes to who they are doing business with. They are sharing the good, the bad and the ugly. What was once a one-on-one interaction is now ‘one-on-many.’ The Internet has made it easy for customers to share their frustrations about your business.”

"Given the increasing use of social media and the willingness of consumers to voice their opinions, the ways in which companies listen to the conversation will be critical to their success in a growing economy,” said Ann Middleman, chapter president, and principal of ADM Marketing & Research Consulting.

Today’s luncheon was sponsored by Business Wire.

Brendan Stanton Advises IABC-LI Meeting on New Media

11/21/2011 3:03:11 PM

MELVILLE, N.Y., November 16, 2011—"The successful use of new media hinges on the understanding that content is no longer delivered to, but hunted by consumers,” said Brendan Stanton, former Suffolk County Executive Assistant for New Media and Communications, before a luncheon meeting of the Long Island chapter of the International Association of Business Communicators at the Hilton Long Island / Huntington Hotel.

"Beyond the obvious speed advantage provided by new media, communicators have more control than ever over their business or personal brand, and simultaneously that brand is at even greater risk,” he said in his talk, "Turning New Media into Traditional Media Coverage.”

Mr. Stanton went on to note that "it is very important to review what new media applications work for your business model and to develop a controlled presence within those media. Otherwise your competitors may beat you to it, or you will simply lose out on the opportunity to engage interested consumers you didn’t know were there.”

In his talk, Mr.Stanton went over how to use YouTube to garner coverage on the evening news, why it is so important to ‘get in the game’ on Twitter, what Picasa "can do for your online search results, and how to start your own Blog, become your own publisher, and the collective impact these actions will have on your Google rankings, more commonly referred to as Search Engine Optimization (SEO).”

However, he emphasized, communicators must regularly choose from among the various systems to achieve the coverage goals they are seeking, and that not every new media tool achieves every goal, anymore than a press release meets every need.

"In addition,” said Ann Middleman, chapter president, and principal of ADM Marketing & Research Consulting, "the immediacy of information on social media sites has significantly changed the approach many local news outlets use to gather story leads and develop coverage. This environment underscores the need for professionals to understand the most effective ways to reach each strategic audience.”

The luncheon was sponsored by St. Joseph’s College in Patchogue. Dedicated to providing a diverse population of students in the New York metropolitan area with an affordable, high-quality, value-oriented education rooted in the liberal arts tradition that supports provision for career preparation and enhancement since 1916, St. Joseph’s College offers the lowest tuition on Long Island for a private institution and one of the lowest in the entire metropolitan area.

Mr. Stanton spoke to the IABC-LI in his role as the former Suffolk County Executive Assistant for New Media and Communications. There, his primary role was to coordinate with the Executive and Communications team on how best to establish Suffolk County’s online presence, and in what ways new media could effectively communicate policy matters to the press and public.

Mr. Stanton recently joined Meltzer, Lippe, Goldstein & Breitstone, LLP, Long Island’s business law firm, where he serves as chief communications officer. Meltzer, Lippe, Goldstein & Breitstone, LLP is a cutting edge law firm combining the best features of small firms with top level talent from major metropolitan law firms and functions in a full range of practice areas.

Body Language Can Offer Real-Time Check on a Person’s Comments

11/10/2011 1:45:00 PM

MELVILLE, N.Y., October 19, 2011— "Body language can offer a real-time visual check on what a person is ’really’ saying,” Carol Schiro Greenwald, Ph.D. and president, MarketingPartners, told a luncheon meeting of the Long Island chapter of the International Association of Business Communicators, at the Hilton Long Island/Huntington Hotel, here today.

"We rely on our visual senses far more than the vocal or verbal aspects of communication, so it is important that all of a person’s demeanor be in synch. When the eyes are hard and the lips smile we sense the disconnect,” Greenwald said in her talk, "The Lips Say Yes and The Arms Say No.”

She added, "Body language cannot be interpreted in a vacuum. You need to take in what the whole body is saying and juxtapose it with the words and context in which the encounter occurs to have it add a valuable dimension to interpersonal behavior.”

"Communication is a multi-channel exercise,” said Ann Middleman, chapter president, and principal of ADM Marketing & Research Consulting. ”That is why professional communicators need to know about non-verbal expressions as well as written and oral.”

Social Media Key Part of Crisis, Employee Communications

9/15/2011 8:49:09 AM

Social Media Key Part of Crisis, Employee Communications,

JetBlue’s Dervin Tells IABC-LI Meeting

MELVILLE, N.Y., September 14, 2011—Social media, such as Facebook and Twitter, are now important components of crisis and employee communications, Jenny Dervin, Vice President, Corporate Communications, JetBlue Airways (Nasdaq: JBLU), told a luncheon meeting of the Long Island chapter of the International Association of Business Communicators, at the Hilton Long Island/Huntington Hotel here today.

Outlining JetBlue’s use of social media in crisis communications, Ms. Dervin said, "Twitter, in particular, is our early warning system. Listening closely to what our customers are talking about, in real time, allows us the opportunity to respond quickly and effectively.”

The airline also routinely now uses social media to keep customers up-to-date during a crisis, such as during Hurricane Irene. As an example, Ms. Dervin explained, "We pushed alerts via Twitter and Facebook, but we also updated our blog with a more detailed explanation of what happens before, during and after a major event like Hurricane Irene. Just knowing what’s happening relieves a lot of stress.”

"It is so important for professional communicators to continue learning about new techniques in order to refresh their capabilities,” said Ann Middleman, chapter president, and principal of ADM Marketing & Research Consulting, today’s luncheon sponsor.

Business Communicators to Honor Peers at Awards Luncheon

5/25/2011 7:47:53 AM

Westbury, New York - The Long Island Chapter of the International Association of Business Communicators (IABC) is pleased to announce the winners of its 2011 ACHIEVEMENT AWARDS. This year’s winners will be honored on Wednesday, June 15^th at a special awards luncheon at the Viana Hotel and Spa in Westbury, New York.

Presented annually, the Achievement Awards recognize the region’s most talented communications professionals and students. Entrants undergo rigorous judging by seasoned communicators from the Long Island business community.

"This year’s winners have all added value to their businesses and communities by developing innovative communications strategies and contributing their talents,” says Ann Middleman, Long Island Chapter President. "Moreover, their passion and commitment to the communications field comes through in all of their work, covering new and traditional media. They set the bar high for all who work in this industry and all who aspire to succeed as professional communicators.”

This year’s award recipients include:

Kali Chan (Achievement in Communications): The Achievement in Communications Award recognizes professionals who enhance the communications profession and its public perception and who serve as role models for the profession.

As Director of Media Relations for Adelphi University, Kali has advanced Adelphi’s reputation through media placements and strong relationships with reporters. Under Kali’s leadership, Adelphi University joined with just 13 other colleges and universities nationwide in a partnership with Patch, an online community news resource. Patch provides communications students at Adelphi University and other colleges with the opportunity to gain multimedia journalism skills through hands-on reporting projects (such as news videos, blog posts, and digital photos) – all under deadline conditions for Patch.com’s seasoned editors.

In her spare time, Kali mentors communications students, helping to place them in highly competitive graduate programs and secure full time employment.

Jerry Alloca (Achievement in Digital Communications): - The Achievement in Digital Communications Award honors communications professionals who have enhanced the burgeoning field of digital communications.

Jerry is the Founder of CORE Interactive, an organization whose goal is to help local businesses and non-profits get the most out of their websites and online visibility. Jerry’s ability to develop strategic, interactive online marketing programs has helped countless businesses maximize the effectiveness of their websites using social media technology.

Jerry also teaches popular workshops on search engines and social media to business owners on Long Island and blogs about new developments in the field. His book, Connected Culture, The Art of Communicating With The Digital Generation, shows marketers how to embrace social media, text messaging, and Internet marketing.

Sharon Weston (Student Achievement in Communications): The Student Achievement in Communications Award acknowledges academic achievement in Marketing, Communications, Public Relations, Advertising, or Graphics (Commercial) and professional accomplishment.

An outstanding student at the SUNY College at Old Westbury (studying Media & Communications), Sharon has worked as a Reporter’s Assistant at News 12 Long Island and is currently a business Reporter and Editor for Ping Media.

Sharon also freelances for Newsday and The Catalyst, a SUNY College at Old Westbury publication, and has lent her voice to Old Westbury Web Radio to record audio versions of books for those in need.

Sharon does all of this while maintaining a 3.97 average.

Tracy Lobdell (Community Service): The Community Service Award recognizes distinguished community service by writers, graphic designers, photographers/videographers, public relations or advertising professionals.

Since 2007, Tracy has assumed or assisted with virtually every role involved in the production of Canstruction^® Long Island, an annual event where teams of architects, engineers, construction professionals compete to build colossal self-supporting structures made entirely of canned food (later donated to Long Island Cares, Inc.). As Committee Chair, she has increased the number of participating firms by 50%, resulting in a donation of over 143,000 cans of food to hungry Long Islanders.

This year, Tracy, whose "day job” is Marketing Coordinator for Lockwood, Kessler & Bartlett, Inc., a Syosset-based engineering firm, established an all-volunteer 501(c)3 non-profit organization to produce Canstruction^® and expanded participation to include teams from local colleges and universities offering programs in Architecture, Engineering, and/or Contracting, and teams from K-12 schools who are mentored by local architects and engineers.

Laura Hauser (Communicator of the Year):
Communicator of the Year is an award given to a Long Island Chapter member who has worked tirelessly to make IABC/LI a vibrant presence on the Long Island business scene.

Laura has been an active member of IABC/Long Island for over seven years. For the past two years she has served on its Board of Directors and has chaired its Communications Committee. This was Laura’s second stint on the Board, having served as its Treasurer previously. Laura has also actively served on IABC’s Awards Committee.

As Director of Marketing at Moritt Hock & Hamroff LLP, Laura, an experienced integrator of law firm marketing, oversees the firm’s day-to-day marketing, public relations, and business development activities. Through her leadership, Laura has successfully initiated a firm wide re-branding campaign for her firm which included the creation of a new logo, tagline, website, brochures and advertising collateral, all of which has been instrumental in increasing the firm’s overall name recognition in both the Long Island and New York City business communities.

In addition to her professional endeavors, Laura is also a published author and speaker on various topics related to law firm marketing and public relations.

You're Invited to the Party

4/28/2011 12:15:40 PM

Think of ethnic marketing as an engraved invitation. We'd all be much more likely to attend an event if invited personally, by someone who knows us and speaks our language, than to respond favorably to, say, a poster in the elevator. Come one, come all! The all-purpose outreach may be sincere, but it is likely to fall flat as a way to pack the room. Thus was the essential message last night at the chapter's May presentation, What You Need to Know About Multi-Cultural Marketing. An excellent panel of multicultural marketing experts conducted a fascinating discussion about why ethnically tailored campaigns are so critical to marketing in a multicultural society, including a litany of examples of where ethnic campaigns made the difference between marketing success and failure. Lively interaction between the panel and the audience underscored the bottom line: good marketing means delivering the right messages in the right way to the right people at the right time. And that means marketers who take a universal approach to connecting with highly segmented audiences do so at their own peril.

Successful Negotiation Workshop a Win-Win for LI Chapter

3/17/2011 10:59:30 AM

Everybody was a winner last night at Linda Berke's workshop on successful negotiation. Chapter members and guests learned how to identify their natural negotiating styles and participated in exercises to learn the skills for achieving win-win outcomes every time.

Linda, President of Taylor Performance Solutions, engaged everyone in determining their negotiating profiles, and it will come as no surprise to chapter regulars that the majority of us turned out to be collaborators. (But one member, who had to leave early, admitted to being en route to pick up an accommodator at the LIRR.)

Those who did not make the workshop last night be forewarned: prepare to roll up your sleeves the next time you encounter one of the participants across the negotiating table!

Marketing Nirvana

3/8/2011 2:22:46 PM

SEO/SEM, social media networking, online display and email marketing are now so well established that they are already considered traditional channels. Taking their place on the marketing trajectory is mobile messaging, the most powerful tool ever available, because it enables marketers to reach the elusive Holy Grail: individual audiences of one. That was the startling news from Frank Dinolfo, Director of Digital Services, and Robert O’Regan, Media Director, at Harrison Leifer DiMarco. In a lively interactive presentation to the chapter on February 15, Frank and Rob demonstrated how information overload is driving a shift to mobile marketing, and how mobile strategies employing QR (quick response) codes, text messaging, geo-targeting and video are creating the ultimate marketing nirvana.

Frank and Rob's presentation

Photo Gallery

Meteor Hits IABC-LI January Meeting

1/24/2011 11:57:30 AM

Our programs at IABC-LI just keep getting better and better (if we do say so, ourselves). On January 19, a meteor struck the ballroom of The Viana Hotel & Spa (our new meeting venue) as Brian Reich, managing director of little m media and co-author of Media Rules! Mastering Today's Technology to Connect with and Keep Your Audience, put the digital onslaught in clear perspective for us. "EVERYTHING IS CHANGING," he assured us (in big, capital letters), and professional communicators are in a perfect positon to lead the change-charge in our respective organizations.

Mobile applications, entertainment on demand, instant connection and 24/7/365 social networking have exploded the traditional media world. Our mission and our opportunity is to help our companies/organizations/clients take advantage of the new world order to deliver meaningful content that others want. Brian, who consults with The Learning Channel (among other giants), advises that our challenge is to "get out of our own heads" and out into the world that others occupy, to find the drivers that will make audiences sit up and take notice.

To wit:
(1) Deliver timely, relevant, compelling information.
(2) Deliver experiences that people will remember.
(3) Deliver content that people will use and value.

Copy of Brian's presentation

Photo Gallery

Melissa Cornick Embraces Citizen Journalism as Fifth Estate

10/22/2010 9:34:00 AM

(Photo Gallery)

Members and communicators gathered to hear award-winning network news television producer Melissa Cornick at this month’s IABC-LI meeting, where she expressed her view on how social media is causing an end to traditional print journalism as the fourth estate and cultivating a future for citizen journalism as the fifth.

Cornick addressed how the presence of social media has changed essentially everything in the communications industry. It has created a completely new channel for information to be shared and grants regular people more control than ever over their relationships with the media and the brands they choose to embrace. Cornick’s take-away message was that social media has brought with it a new era of journalism placing the job of reporting news in the public’s hands, and it remains our responsibility, as business communicators, to address this growing medium as a legitimate information platform.

While marketers are using social media as a way to better capture the attention of individual demographic segments, through tools such as Consumer Intelligence, Cornick’s attention is elsewhere. She works to develop new pathways for people to participate in digital platforms, giving them the chance to report individual, untold stories the media tend to avoid, such as micro-local issues within a community.

Surpassing print journalists as the only ones with the power to report news, and embracing a future where all people have a place in the virtual world of citizen journalism, Cornick explained, is where social media is taking us.

Cornick’s website can be accessed at: http://www.oneifbylandbuckscounty.com.

We're Off and Running

9/17/2010 7:55:51 AM

The chapter's new program year is off to an excellent start! If you missed our kick-off event this Wednesday, you missed a really good one. Jon Willard, an expert in using internal communications to shift organizational culture and drive profitable business outcomes, thoroughly engaged the room with examples from his work with JetBlue, Harrah's, and other great brands. If we all didn't need to get back to work, we might still be there with our sleeves rolled up and the Q&A in full swing! For more about Jon's presentation, including his PowerPoint and our photo gallery, go here.

It’s Worldwide Membership Month

9/1/2010 1:53:01 PM

It’s never the price. It’s always the value. In September, IABC International is offering even more value by waiving the standard $40 application fee… for brand new members or for those whose memberships have lapsed and wish to rejoin.

To pique your interest, IABC is hosting an open house of the (usually) members-only parts of the Web site this month. During September, the public will have free access to:

Discovery, IABC’s new enhanced-search content archives. You can gain access to Communication World magazine, CW Bulletin, and select Research Foundation reports, along with searchable Knowledge Center manuals (an $1800 value if purchased in hard copy).
MyComm, IABC’s online communication planning tool.
Read access to MemberSpeak and IABC Buzz, IABC’s online bulletin boards.
The Job Centre (no explanation needed!).

In this economy, everyone is looking for a bargain... surely this qualifies. If you have been a member in the past, find out why you should rejoin, and if you’ve been thinking about it, learn why you should take the leap. Even if you’re currently a member, log on and check out the incredible resources available to you from IABC.

Sign up now. The offer is available only during the month of September, so don’t delay. If you are currently a member, just go to the Web site, enter your member ID (from your membership card) and password. If you do not currently have a password, click on the arrow to the right of that box and register.

It will take less than a minute, but will yield a career’s worth of benefit.

Become a fan of IABC-LI!

9/1/2010 1:19:00 PM

Give us the thumbs up! "Like" us on Facebook and receive automatic reminders about our events... and participate in discussions, too. Look for us on LinkedIn and Twitter, as well.

Member Benefit Showcase

9/1/2010 1:07:56 PM

IABC-LI is part of an international association of about 16,000 professionals in 100 countries. One of the great things about this is the ability to find people in other places from whom you can learn and share.

To connect with other IABC members worldwide, use MemberSearch, the online directory of IABC members. This easy-to-use e-directory of IABC members allows you to search by numerous parameters (e.g., industry, job function, geography), and contact those members directly for advice, mentoring, new ideas, fresh insights and problem-solving.

MemberSearch is easy to use. Simply:

Go to http://www.iabc.com
Click on Members Only.
Enter your Member ID and password. (If you are not currently registered, do so!) Click on Login.
Click on Search for Members in the left-hand column.
Choose a Quick or an Advanced search by clicking on the tab you prefer. Advanced search allows you to search on multiple parameters.
Select the criteria on which you want to search.
Click Submit Criteria.

You will be presented with a list of members that meets your search criteria, as well as their contact information.

I tried this in planning a trip to Eastern Europe next month, and I have arranged to meet a couple of IABC members in Warsaw...how cool is that?!

Fall Web Seminars from IABC

9/1/2010 9:31:10 AM

Sharp Thinking From Smart People.

Access new learning, interactive discussions and the latest in creative action when you register for any of IABC's Fall Conferences... the most credible resources for your professional success. Register at www.iabc.com/education/conferences.htm.

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