ABOUT THE PROGRAM: 

There has been steady pressure on marketers to measure ROI and become more accountable. But more and more marketing executives are taking action and proactively turning marketing ROI into an opportunity to build credibility and gain a competitive advantage. This presentation will highlight the critical success factors necessary to create and apply better measurements, financial analyses, and ROI planning tools. Marketers will understand how ROI insights can drive strategic and tactical decisions to continuously improve marketing performance. An interactive Q&A will allow participants to gain insight into the challenges and barriers they face. 

Key Program Takeaways

-Gain actionable insights from ROI to move from tactical measures to strategic growth planning 

-Deliver profitable marketing that builds credibility 

-Manage critical success factors to build a culture that understands the value of measurements, analytics, and financial discipline in driving profitable performance 

-Learn about key principles critical for developing the marketing ROI framework