April 18, 2012
Location: FOUR Food Studio
515 Broadhollow Road
Melville, NY 11747
11:30 AM
Measuring the effectiveness of communication isn't enough anymore. Senior management is asking for more direct correlation of the money spent on communication with the business outcomes resulting from it--how it increases revenue or reduces expenses.
This session will:
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Provide you with documented examples of how communication has affected bottom-line issues at other organizations
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Explain how to collect data for the ROI calculation by tracking changes in audience behaviors before and after you communicate
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Teach you how to use an ROI worksheet to calculate the return on your own communication campaigns and channels.
Angela Sinickas, ABC and IABC Fellow is President of Sinickas Communications, Inc. Since Angela founded Sinickas Communications in 2000, her firm has worked with companies, organizations and governments on six continents. Her clients include 23% of the Forbes Top 100 largest global companies.
Before starting her own consulting firm, she was a principal and practice leader for William M. Mercer and with Hewitt Associates prior to that. She has also worked on the corporate side as VP of Communication for Secomerica, Inc., Internal Communication Manager for Chicago Tribune Co. and an Editor and Public Information Officer for the University of Illinois Medical Center.
She is author of a manual, How to Measure Your Communication Programs (now in its third edition), and chapters in several books. Her 140 articles in professional journals can be found on her website. Her pioneering work in measuring the effectiveness of organizational communication has led to consulting assignments and speaking engagements in 29 countries. Her work has been recognized with 17 international-level Gold Quill Awards from IABC, including two for her Website (www.sinicom.com).
She was named an IABC Fellow in 2008 in recognition of her contributions to the profession and to IABC since she first joined in 1979.