Dr. Carol Shiro Greenwald, President of Marketing For Professionals, returns to IABC/LI to speak to us about the importance of Body Language in all kinds of situations.

 

As we go about our business of communicating it always helps to know what the other person may be thinking. We hear them speak, but are they speaking the truth? You can tell a lot about what a person is really saying if you take note of the body language framing the talk. As a rule, body language rarely lies. We will discuss some key postures and facial expressions and how to put them together for maximum effectiveness.

 

Carol works with professional service firms and individuals to structure and implement research-based, strategically grounded business development, marketing and communications programs. She has directed such programs for a variety of well-known professional services firms both in-house, including KPMG Peat Marwick, Kurt Salmon Associates' healthcare division, Richard A. Eisner & Company, LLP, BDO Seidman, and Grand Thortnon; and as a consultant for the MarketForce division of Hildebrandt International. She lectures frequently on marketing topics for professional firms and associations. Carol is Past-President of the Legal Marketing Association, Metropolitan NY Chapter, and she teaches in their Workshop in Business Development program. For five years, Carol was an  editor of Strategies, the Legal Marketing Association's national publication.

 

Carol graduated cum laude from Smith College, Northampton, MA; received an MA in international relations from Hunter College, CUNY; and a Ph.D in comparative constitutional legal systems from the Graduate Center, CUNY. Her post-doctoral research on the Federal court system was conducted as an Eli Lilly Fellow at the Bunting Institute of Radcliffe College.