We all know how social media can be used to market various products and services, but does the use of this new communications paradigm end when the sale is made? Jenny Dervin, of JetBlue, will share with us how she used social media to communicate with JetBlue's public when things did not go well. Her presentation, which was well-received at IABC/NY last year, is clear and informative, and Jenny is a most engaging speaker.

 

Jenny Dervin is JetBlue’s Vice President of Corporate Communications, and has oversight of JetBlue's internal, external and social media communications strategy and execution. She reports to James G. Hnat, JetBlue’s Executive Vice President-Corporate Affairs and General Counsel, at the airline’s main support center in New York City.

Jenny joined JetBlue in 2005 as Director, Corporate Communications, responsible for the execution of communications strategies, and charged with building the airline’s social media strategy and presence. She was promoted to Vice President in February 2011.

Prior to joining JetBlue, she served in a number of communications roles at Delta Air Lines between 1999 and 2005, including speechwriter to the President, Program Director for the Operations Group (Flight Operations, Technical Operations, and System Operations), and Manager of International Communications, including representing Delta on the internal communications team for the launch of the SkyTeam alliance.

Jenny started her airline career with TWA in Chicago as a Reservation Sales Agent, before moving to TWA Corporate Communications in 1997. She holds a bachelor’s degree in Journalism from Columbia College Chicago.