May 18, 2011

Location: Viana Hotel & Spa
3998 Brush Hollow Road
Westbury, NY 11590

11:30AM - 1:30PM

Sponsor:
PR Newswire


(directions)
Few niches within the communications world have been as viscerally impacted by the changing paradigm as the healthcare industry. Hear from some of the region's leading minds about how health organizations are corralling social media and other new channels to promote their brands and affect better outcomes for their patients, customers and other stakeholders.

Moderator:
Ed Brennan, Partner & Chief Creative Officer, Harrison Leifer DiMarco

Distinguished Panelists:
Terry Lynam, Vice President, Public Relations, North Shore-Long Island Jewish Health System

Taylor Morris, Regional Director, Digital Communications & New Media, American Heart Association

Others to be Announced

About the Panel:

Terry Lynam
Vice President, Public Relations
North Shore-LIJ Health System 

Terry Lynam has 30 years of experience as a communications professional in the non-profit, private and public sectors. As vice president of public relations, he oversees all media relations, and internal and external communications for the North Shore-LIJ Health System, which includes 15 hospitals in New York City and on Long Island. He is a member of the health system’s senior management team, reporting directly to the president and chief executive officer. Terry serves as on the Executive Committee of the Fair Media Council, chairman of the Nassau-Suffolk Hospital Council PR Committee and Secretary of the Healthcare Public Relations and Marketing Society of Greater New York.

Taylor Morris, Regional Director of Digital Communications & New Media, American Heart Association

Taylor is responsible for developing overall external marketing and communications strategy for the American Heart Association, utilizing digital communications and new media, as well as developing an affiliate web presence plan that drives traffic to and promotes usage of heart.org. She’s worked in online media for fifteen years and never gets in trouble at work for spending too much time on Facebook.

About the Moderator:
Ed Brennan has 30 years of creative and ad agency management experience.  He is widely respected for delivering award-winning creativity and solid strategic thinking in a variety of disciplines including advertising, marketing communications, packaging, collateral and interactive marketing for B to B, HBA and health care applications.  As Chief Creative Officer at Harrison Leifer DiMarco, Ed provides the agency's healthcare clients with an insider's understanding of the business, based on 30 years of hands-on EMT experience -- a unique perspective from an agency Partner.  In addition to working as an EMT-CC providing ALS critical care inter-facility transport for a major metropolitan area medical center, Ed also serves as an EMT-CC as well as the Public Information Officer for NY2 Disaster Medical Assistance Team.