(directions) (note: Snow Date will be Wednesday, February 16)

A year ago, social media was an unknown quantity for business marketers. But now that social media networking is as ubiquitous as cell phones and as mainstream as corporate Web sites, companies are rapidly adopting it as a new channel to engage their customers and build stronger relationships with them. The pressure to embrace social media -- and other digital strategies -- is on!

The key benefit of digital marketing is the advanced interaction it enables between brands and consumers. Digital strategies deliver instant gratification and enable marketers to keep communicating with customers long after the page is turned or the program is over. Using channels such as mobile messaging, QR coding, micro landing pages, videos, white papers and others, marketers can engage customers and bring them closer to their brands.

If your company is still trying to figure out whether and how to integrate digital strategies into your marketing program, don't miss this presentation by Frank Dinolfo, Director of Digital Communications, and Robert O'Regan, Media Director, at Harrison Leifer DiMarco.

 

Frank Dinolfo

Rob O'Regan