September 15, 2010
Location: Melville Marriott Hotel
1350 Walt Whitman Road
Melville, NY
11:30AM - 1:30PM
The expectations for organizational
communications - the functional area once know as internal communications - have
changed significantly in recent years. Leadership is now looking to the
communications function to spearhead sophisticated change management initiatives
that range from sustainability platforms and innovation programs to internal
brand activation and customer experience management. Enhanced communications
and performance experience have become inextricably linked.
In this presentation, you will learn what
global leaders are doing with their organizational communications to drive
cultural shift and targeted business outcomes. Participants will be provided
with a set of best practices and key success factors for using communications to
drive profitable behaviors and cultural shifts in their own business
environment, whether global corporation or local leader.
JONATHAN
WILLARD
Jonathan Willard is a recognized expert in
the areas of organizational communication and change management. Over the past
two decades, he has worked with global leaders in virtually every major industry
to innovate new ways of using communications to navigate change and drive
business results. His clients range from Fortune 500 powerhouses to blue-chip
small-to-midsized enterprises. During this time, Jonathan has spoken and
written widely on topics ranging from internal brand activation to employee
engagement, corporate storytelling, and the like. Jonathan's agency
affiliations over the past two decades have included Edelman, JWT, The
Involvement Practice, and Bonfire Communications.