The IABC Long Island chapter has conducted many monthly meetings on the topic of Social Media and it's becoming such an important part of the business model for all of us. Most recently, IABC Long Island hosted a luncheon at Morton's The Steakhouse in November 2009 featuring Social Media industry leader Juliette Powell, and below is an article on how Morton's is using Social Media to help build their business and to extend their outreach to more brand ambassadors, being part of the conversation through their efforts on Social Networking sites.