SEO/SEM, social media networking, online display and email marketing are now so well established that they are already considered traditional channels. Taking their place on the marketing trajectory is mobile messaging, the most powerful tool ever available, because it enables marketers to reach the elusive Holy Grail: individual audiences of one. That was the startling news from Frank Dinolfo, Director of Digital Services, and Robert O’Regan, Media Director, at Harrison Leifer DiMarco. In a lively interactive presentation to the chapter on February 15, Frank and Rob demonstrated how information overload is driving a shift to mobile marketing, and how mobile strategies employing QR (quick response) codes, text messaging, geo-targeting and video are creating the ultimate marketing nirvana.

Frank and Rob's presentation

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