Our programs at IABC-LI just keep getting better and better (if we do say so, ourselves). On January 19, a meteor struck the ballroom of The Viana Hotel & Spa (our new meeting venue) as Brian Reich, managing director of little m media and co-author of Media Rules! Mastering Today's Technology to Connect with and Keep Your Audience, put the digital onslaught in clear perspective for us.  "EVERYTHING IS CHANGING," he assured us (in big, capital letters), and professional communicators are in a perfect positon to lead the change-charge in our respective organizations. 

Mobile applications, entertainment on demand, instant connection and 24/7/365 social networking have exploded the traditional media world. Our mission and our opportunity is to help our companies/organizations/clients take advantage of the new world order to deliver meaningful content that others want.  Brian, who consults with The Learning Channel (among other giants), advises that our challenge is to "get out of our own heads" and out into the world that others occupy, to find the drivers that will make audiences sit up and take notice. 

To wit:
(1) Deliver timely, relevant, compelling information.
(2) Deliver experiences that people will remember.
(3) Deliver content that people will use and value.

Copy of Brian's presentation

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